With the humongous rise in the popularity of online shopping, an increasing number of sellers are beginning to have an online presence. Thanks to modern programming, a lot of open source ecommerce platforms have flooded the market. While this might sound like good news to sellers, it is actually not so easy to choose the best platform for your requirements. This is why it is important to know about the features of these platforms that will help expand an online business.
When it comes to creating an online retail store, a lot of emphasis has to be give on the designing part. However, fancy design doesn’t necessarily mean a functional design. Let us look at the various ways by which ecommerce platform can improve and expand an online business.
Prominent Logo Positioning
When the logo of an online business is effectively placed on the website, it automatically attracts customer trust. With e-commerce features like magento design, effective online retail sites have been created for brands like Burger King and Coca Cola. When the brand getting adequate attention on the web page, the buyer doesn’t need many more buttons and drop-down menus. This strategy works best for established names in the market.
Integration of images clearly
A picture says a thousand words- this old adage is applicable to modern online business as well.When business websites showcase the fine details of pictures, they tend to draw the attention of the customer instantly. Once the customer is hooked on the page, they don’t require complicated or fancy features to facilitate a purchase. A simple call-to-action button does this job for them.
This point doesn’t even need to be discussed in detail. Online shopping has become synonymous with fast and hassle-free experience. Online stores whose websites take a long time to load are generally not favoured by customers. Therefore, the e-commerce platform that chosen for website building should ensure quick loading to retain customer interest and increase the likelihood of the customer returning to that website.
Enhanced user experience
User experience is the test of efficiency of an online store. If the customers are not happy with their experience with a particular website, they will not visit it again. The ecommerce platform should take care of this vital factor when providing options for designing an online business site.
With more and more people using their smartphones to browse internet, mobile based shopping has made an unprecedented increase over the last couple of years. Many e-commerce features like magento design offer the possibility of smooth transition of the website format when viewed on different devices. This feature has become very important ever since Google has started using mobile-friendliness of a website for ranking its search results. This is why all external themes should be screened for mobile friendliness before purchasing or installing them.
Managing an e-commerce webstore is not rocket science, but it does require some efforts. An ecommerce platform that caters to the above-mentioned points contributes a lot to the success of the online retail store that it creates.